The second pandemic wave in Q2 2021 (Apr-Jun 2021) and the growing popularity of online retail dealt twin blows to offline smartphone retail in 2021. While metros recovered fast from the second pandemic wave, overtaking Q1 (Jan-Mar) sales in Q4 (Oct-Dec), both in value and volume, tier 2 and 3 cities lagged behind. More smartphone users bought devices in the sub 15K price category, with the 25K category failing to grow. Vivo, followed by Xiaomi, were the top brands by value and volume at MBOs across India. These and other insights were released by PredictiVu, a data analytics firm that tracks the offline smartphone market across 50 cities in India, in their annual MBO Smartphone India Overview Report 2021. The annual report tracks offline smartphone retails in the top 50 cities across India from January to December 2021.from IndiaTV Business: Google News Feed https://ift.tt/oVFex48
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