How this Indian brand is using influencer marketing to make it big

We have witnessed a number of Ayurvedic brands vying for a mass appeal in the D2C space, however, not many of them have succeeded in putting in place a well formulated strategy to achieve the feat. Among the few who have been able to carve an impressionable niche is Mother Sparsh, an Indian baby and mother care brand. In an exclusive conversation with India TV, Mother Sparsh Co-founder and CEO Dr Himanshu Gandhi shared views about the brand's marketing approach, association with celebrities and the roadmap to enter the 100 crore club. Here are excerpts from the conversation:

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