As Amazon launched Pay Later, Whatsapp is also looking to enter the loans and lending market in India via its payments service, WhatsApp Pay, according to one of its objectives of operations listed in its memorandum of association (MoA) in a regulatory filing of its local entity last month. However, the Facebook-owned messaging app is finding it difficult to roll out its payment services in the Indian market. WhatsApp has mentioned ‘credit’ as one of its future business plans for India in a regulatory filing.
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